What Is Above The-Line Promotion ???
Definition:-
Above the line promotion takes place when a business advertise at a large scale using mass media.Example: Newspaper,Television,etc. Advertising may be placed into different categories.They are:
-Informative advertising:This means that the advertisement is designed to increase consumer awareness of products.These adverts will provide clear and detail information about the product.Ex:Newspaper
-persuasive advertising:Some advertisement is designed to put pressure on the consumers to buy the product.Persuasive advertising often try to convince consumers to buy a particular brand rather than that of a competitor.
-Reassuring advertising:These advertising is aimed at existing customers.These advertisement is designed to be comforting and suggest to consumers that they were "right" to buy a particular product and they should continue to do so.
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